Author Archives: lstum27

A Quick Ending


It’s is that time, dead week then final exams. As most are looking forward to summer, I am still questioning where the semester went. Seems like yesterday when I walked into Intro to Public Relations class. A little worried this class wouldn’t be for me or that I wouldn’t know anyone, I have realized that Public Relations is all that I expected and more. After walking into class to notice our instructor for the semester was here to help us succeed. Although I was surrounded by mostly upperclassmen or aviation majors I continued to remind myself that this was the major I picked and I was here to learn not to worry about whether or not I had friends in class with me. 

Even though the class was anything but quiet and calm, I really enjoyed listening to the conversations we would have during class. I loved that Ms. Mullen encouraged us to use social media as a way to get our names out and to blog. It has been a great way to get in touch with companies that you could see yourself working for.

Since the end of the semester has arrived we were assigned a group project as our final exam. My group was assigned Ryve’s Youth Hall. I have learned so much about this non-for-profit organization that I would have probably never even realized was right down the road from campus. We have planned an event which will take place by the fountain on Indiana State University campus. We will collecting $1 for anyone who would like to play corn hole and collecting any donations. 

This class has been a major help and has helped me decide what career path I would like to follow. It’s been awesome!




The Real Test Is Here!


As the year quickly goes by and employees of businesses worked hard to promote their company, so does the end of the year. This is the time where companies determine their effectiveness for Public Relations campaigns. Whether the results are outstanding or down right failing, companies will receive some sort of news. The following information is given by the MMI Public Relations. Let’s see what decides their effectiveness!

Spotlight Results: At the beginning of a campaign, identify what you consider to be results. Media placements at advertising dollar value – often called Ad Equivalency – can be calculated but do not always factor in the tone of the article, or if it was above the fold or below the fold. If you are doing a social media campaign, set goals for engagement, followers, etc. at the beginning and set mid-campaign goals to make sure you are on track!

Apples-to-Apples Comparison:As a company engaged in a public relations campaign or strategy, don’t compare yourself to another company larger or smaller than you. For example if you are a small company, don’t compare yourself to a large Fortune 500 company and expect to get the same coverage and brand awareness. Instead, compare yourself to a similar direct competitor and strive to best them.

Learn From Success: What’s working? What’s not? Effectively answering this question throughout the life of your campaign will allow you to make adjustments to garner more coverage

Get The Right Results: Getting a ton of results is great for your own sense of accomplishment – and let’s face it, your pride! However, these results may not matter to your client. Focus on the results that take your client’s message and penetrate the target audiences with a lot of reach.

Determine What Is Important To Your Client: Each client’s goals and objectives are different, and clearly establishing what is primary, and how you will measure the results garnered to obtain these goals and objectives is important.

These are just a few of the ways this company measures their campaign effectiveness. To me this seems vague but if it is serving it’s purpose then keep at it! 




image credit: Josef Stuefer via Compfight

Get Excited, Spring Week 2013 Is Finally Here!


Seems like yesterday was the start of the Spring 2013 semester. Spring week approached quickly and is finally here! As the temperature turns warm and the trees start to bloom, do not find yourself stuck inside watching boring television. Come out and support your fraternities, sororities, and other campus organizations participate in this busy, but yet eventful week! 

Following is a schedule and link for more information about what is taking place! Please come out and kick off the start to a beautiful spring with your friends!

Spring Week 2013!

The Tandem Race:

Time-11 a.m. 

Day- Saturday April 13,2013

Where- Rec East

Rain Date- Sunday April 13, 2013 at the same time




Time- 7 p.m.

Day- Wednesday April 10, 2013

Where- Hulman Center



No One Left Behind:

Time- 8:30

Day- Tuesday April 9, 2013

Where- Fountain located by Hulman Memorial Student Union



Tandem Qualifications:

Time- 5:30 p.m.

Day- Friday April 12, 2013

Where- Rec East



Greek Awards:

Time- 7 p.m.

Day- Monday April 15, 2013

Where- Dede 1 located in Hulman Memorial Student Union. 


Please come out to all of these events, it is a fun time for every Sycamore to come together and enjoy the last few weeks of school!





Restoring The Name of Jif Peanut Butter


In 2009, not only did Jif Peanut Butter go through a massive crisis our whole world did. The PCA, which stands for, Peanut Corporation of America was connected with a salmonella outbreak. This recalled around 4,000 products. Not only did Jif get caught in the mess, other companies who sell products with Jif peanut butter did as well. Although PCA declared bankruptcy the owners faced problems as well.  While peanut butter by itself sold around $900 million dollars a year, parents were put on edge after hearing about this crisis. At the time of this horrible event,  nine deaths occurred and roughly to 700 illnesses. 

   As a result to this, not only did PCA file bankruptcy protection, but it also closed its operations and fired all employees. To prevent this from happening again in the future, there has been what they call a Utilitarian Ethics applied for this event. In what is to follow are the action plans if the company is to respond to a crisis threat. 

Again this is to repair their image.

1. Denial: This meaning, they can shift the blame to someone else. They can deny that what is being said occurred. 

2. Evasion of Responsibility: Those being blamed do not deny the offense but avoids taking responsibility of it. There are four forms of this stated in the document

    – Provocation Strategy: the acts done were in response of another’s offensive act.

    – Utilizing Defeasibility: this means that the act was done with lack of information or control of the event.

     – Accident: If it is proven that it was in fact an accident by the company than the image should be reduced. 

     – Performed with Good Intentions: The business or company meant well with the actions taken. 

3. Reduce Offensiveness: The company tries to reduce the offensiveness of the act that was thought to be happening. There are six steps to this.

    – Bolstering: this strengthens the feelings of the audience by giving examples of positive acts done in the past. 

    – Minimization: downplay the acts negative feelings by the audience.

    – Differentiation: the act is compared to other offensive actions done.

    – Employ Transcendence: this places the act in a favorable context.

    – Attacking the Accuser: this will reduce the credibility of the accuser.

    – Compensation: Reimburse the victims for wrongdoings. 

4. Corrective Action: This states that the company promises to correct all problems that have occurred. 

5. Mortification: The company apologizes for what has taken place and asks for forgiveness.


This is a very vague description of their crisis action plan. Personally, I believe it is a start to restoring their companies image if something were to go wrong again in the future. For some it is hard to move past the problems if they keep reoccurring, which is where I believe more needs to be done. 




Image credit: Mr. Thomas via Compfight 



Give Me Some Info!


Blogging isn’t just about expressing your ideas, you can also stay up to date with the world and what is occurring around us. Whether you are a well-experienced blogger or starting out with no experience at all, there are tips that will help you gain attention by readers. The following tips listed are from Inc, Talascend, and Campus Reform.

1. Position yourself as an expert- with this being said, people are more often than not turning to the world-wide web for information on how to, recipes and events taking place. If a reader asks a question about your blog post, give them feedback. This draws attention to your blog and makes the writer seem as an expert to the subject.

2. Have a purpose- Don’t make a pointless blog, this will draw readers away. If you make a clear point to what you are wanting to say this will keep the reader interested. Following this statement, if you aren’t focused on a certain topic with your blog, put your personality into it. 

3. Learn something- This should be a learning experience for you as well. Even if you share information and your knowledge grows afterwards, continue to update your audience.

4. Frequency- You should post blogs often. If there is a new post from your blog and readers continue to see your name, they will continue to return for more.

5. Graphics- Pictures draw our attention! Especially if you are writing for a young audience, visuals help up stay connected to the writing. There is no limit to how many images, or videos you post.


Hopefully these tips will help you become a better blogger. Being new to blogging, I know these helped me understand where I need to become stronger. Always be yourself, this will draw attention to your blog and make it more personal. 

Have a great day! 



image credit: Sage via compfight

Want To Increase Business, Tweet Away!


The use of Twitter continues to grow and more hashtags continue to appear in each tweet. Large companies, such as McDonalds and Subway have hit this social media when it comes to promoting their food and to launch campaigns.

Trust me, I completely see a positive side to tweeting. If customers are following you and notice an advertisement for something you are selling, they are more than liking going to be interested and this will cause your business to grow. Although, Subway did have a little mistake when it came to using hashtags they certainly got the catchy five dollar footlong stuck in my head. Along with the five dollar football commercial, Subway tried to use the hashtag #5dollarfootlongs but soon caught on to what users of the popular Twitter thought meant something else when someone tweeted,” #5dollarfootlong thats what she said”. Pretty funny huh?

 Hashtags are used to start conversations and I believe it is an awesome way to get attention from tweeters. But with this being said, hashtags are also used to advertise, promote and receive business from customers. You must be careful with what you are trying to say. Hashtags are used to start conversations and I believe it is an awesome way to get attention from tweeters.

I believe companies could have a large success if they use #hashtags correctly but as I said before you need to be careful because just like the Subway story there are other businesses with failure stories as well.

 Subway left the comical five dollar football hashtag up and running, which I believe that is totally fine. It drew attention from those who have a bit of sense of humor and caught the eyes of those who probably considered making a trip for a delicious foot long sandwich. 


image credit: Craig Sosonko via Comfight


Are You A Successful Press Release Writer?


Although, Twitter and Facebook have caught many social media users eyes, press releases have continued to impact the world of public relations. More of than not, popular news stations are connected to current stories, along with newspapers. With the ongoing use of social media, we tend to first draw our attention to those. Not saying it is bad that we use these forms of communication a little too often, but according to press releases are known as ” A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.” Personally this sounds identical to what news teams produce. With that being said, press releases are still used and should continue to be looked at as informational. 

Following are a few tips that may help you in exceeding while writing a press release.

#1. According to Bill Stoller’s PublicityInsider, always write from a journalist standpoint. This means never use “I” or “we”, excluding when something is being quoted.

#2. Also from PublicityInsider,  the shorter the better. Maximum of two pages, shoot to make your statement in one though. 

#3. From wikiHow, you should start with the headline. Be as clear as possible and to the point. To follow this advice, they also state that it would be best to save this for the end. Which means writing this after the rest of the release.

#4. You should tell the reader the 5 Ws: Who, what when, where, why and don’t forget how.

#5. Last but least, in the body of your press release give the details of what you want to say. Also from wikiHow, journalist do not have time to search what your company is announcing. 

Hopefully this advice will help those who may be troubled with understanding press releases. Make your point, be clear, and give as much detail in as little writing. 


 image credit: Luc De Leeuw via Compfight